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WIT take MBAAI Strategy Prize Sunday 23rd June, 2019

WIT take MBAAI Strategy Prize

On the second Friday of June, five teams of MBA students from across Ireland competed for the MBA Association of Ireland 2019 National Strategy Prize in Microsoft Ireland’s impressive EMEA headquarters in Leopardstown in Dublin.

Teams from Dublin Institute of Technology (DIT) x2, last year's winner National University of Ireland Galway(NUIG), National College of Ireland(NCI) and Waterford Institute of Technology (WIT) pitted their unique strategies and wills against each other.

Congratulations to Jon Hawkins, Ann Keenan, Tommy Murphy and Tony Lonergan of Waterford Institute of Technology (WIT) for emerging victorious amongst an impressive array of competitors and claiming a title WIT last won in 2016.

Our Judges Awards went to Jane Maher from Michael O’Connor from Dublin Institute of Technology for their exceptional presenting skills on the day.

Every year we see the competing teams relish the pressure cooker environment of analysing a previously unseen case study over a 3 hour period in isolation from the other teams and distil their findings and recommendations into a 15 min presentation and Q&A to a panel of MBA and Industry judges who do not know which school the teams are representing.

Our judging panel each year consists of strategy thought leaders and industry experts and this year was no exception. We were thrilled to have Stuart Crainer, co-founder of Thinkers 50, Gerard Whelan, MD of GWP Developments, Niamh Townsend, leader of Microsoft EMEA’s Specialist Inside Sales teams, Eamon DeBurca, Commercial Manager with Diageo, Alacoque McMenamin, President of MBAAI, and Catherine Butler, MBAAI Academic Director.

Competitors impressed the judging panel with in-depth theoretical analysis and insightful, differentiated thought-leadership on the internationalisation and scaling options facing a small South African company called Inverroche Gin.

Started by an industrious, proud Still Bay woman called Lorna Scott, the company utilised a unique locally grown herb called fynbos to make an artisan gin offering. Born out of a need to supplement the economic overdependence in this area on tourism and preserve a local flora for future generations the company went through several iterations before landing on gin. Competitors were presented with the owner’s options for expansion and internationalisation and asked to determine the best course. WIT provided in-depth analysis and their recommendations congruent to the protagonist’s vision of pursuing economic diversity and preservation of unique indigenous elements.

While the judges deliberated, a team of volunteers from Microsoft provided a guided tour of the expansive €134 million building highlighting and all teams, lecturers and judges were invited to a dinner and drinks reception onsite after the awards were presented.

A sincere thank you to Microsoft Ireland for hosting the event two years in a row. We are very excited to see the competition evolve and grow each year and look forward to next year’s competition on June 12th 2020!

Team 1: DIT           Andrew Marsh, Jane Maher, Niamh Kenny, Peter Keane

Team 1: DIT Andrew Marsh, Jane Maher, Niamh Kenny, Peter Keane

Team 2: NUI Galway       Bernie McManamon, Rossa Doherty, Emer Mullins Leinung, Yvonne Comer

Team 2: NUI Galway Bernie McManamon, Rossa Doherty, Emer Mullins Leinung, Yvonne Comer

Team 3: DIT           Noel Brady, Tarek Aboukhadra, Tony Barry, Michael O’Connor

Team 3: DIT Noel Brady, Tarek Aboukhadra, Tony Barry, Michael O’Connor

Team 4: WIT Jon Hawkins, Ann Keenan, Alacoque McMenamin (MBAAI President), Tommy Murphy, Tony Lonergan

Team 4: WIT Jon Hawkins, Ann Keenan, Alacoque McMenamin (MBAAI President), Tommy Murphy, Tony Lonergan

Team 5: National College of Ireland (NCI)    Jerry O’Connell,  Ash Greene, Janet Earl, Paul Reddin

Team 5: National College of Ireland (NCI) Jerry O’Connell, Ash Greene, Janet Earl, Paul Reddin

Judges Awards went to Jane Maher from Michael O’Connor from Dublin Institute of Technology for their exceptional presenting skills on the day.

Judges Awards went to Jane Maher from Michael O’Connor from Dublin Institute of Technology for their exceptional presenting skills on the day.

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