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Monday 7th March, 2016

MBAs not so active on social media

As would be expected, age is a factor. The results show that while only 16% of 30-40 year olds don’t use Facebook at all, the figure rises to 40% for those in the 40-50 age group.

While Facebook, Twitter and LinkedIn, with Google+ a distant fourth, are the most popular social media sites there is very little activity by MBAs on other social media. On average, 90% of MBAs do not use Instagram, Pinterest, Snapchat, Slideshare or Periscope at all.

The survey covers other topics such as the value of the MBA degree, lifelong learning and online sources of business news.

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