Launch of “Countdown to Launch”
An inspirational evening on entrepreneurship at the Guinness Enterprise Centre was the backdrop for the launch of Countdown to Launch, authored by past-MBAAI Presidents Liam Fennelly and Greg Devlin. Using business mapping techniques borrowed from MBA programmes and world class incubators, Countdown to Launch provides a three-step, six-week, one goal blueprint for planning a business launch. This new handbook aims to help give start-ups a higher chance of making it beyond the famous five-year survival mark. Currently, less than 50% of all start-ups achieve this. The model has been road-tested in real life to help start-up ventures secure seed funding.
The book is available from Amazon and Waterstones, as well as other good booksellers.
Pictured wth co-author Liam Fennelly (right) are Eamonn Sayers of the GEC and Conor Horgan of the MBA Association of Ireland.
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