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Launch of “Countdown to Launch” Saturday 12th October, 2019

Launch of “Countdown to Launch”

An inspirational evening on entrepreneurship at the Guinness Enterprise Centre was the backdrop for the launch of Countdown to Launch, authored by past-MBAAI Presidents Liam Fennelly and Greg Devlin. Using business mapping techniques borrowed from MBA programmes and world class incubators, Countdown to Launch provides a three-step, six-week, one goal blueprint for planning a business launch. This new handbook aims to help give start-ups a higher chance of making it beyond the famous five-year survival mark. Currently, less than 50% of all start-ups achieve this. The model has been road-tested in real life to help start-up ventures secure seed funding.

The book is available from Amazon and Waterstones, as well as other good booksellers. 

Pictured wth co-author Liam Fennelly (right) are Eamonn Sayers of the GEC and Conor Horgan of the MBA Association of Ireland.

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