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Innovation Capital with Curtis Lefrandt Date of Event: 05/11/2019

Innovation Capital with Curtis Lefrandt

In conjunction with Harvard Business Review, author Curtis Lefrandt tells us how to compete - and win - like the world’s most innovative leaders

NOTE THIS EVENT IS NOW SOLD OUT!

The Association is delighted to have Curtis Lefrandt visit from London to speak on Innovation Capital.  Published by Harvard Business Review, Lefrandt's book Innovation Capital: How to Compete and Win Like the World’s Most Innovative Leaders features case studies with the superstars who made the list of the top 25 people in the world with the most innovation capital - including Elon Musk, Jeff Bezos, Mark Zuckerberg, and Indra Nooyi. 

Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "innovation capital"- is measurably more important for innovation than just being creative. Lefrandt will present the results of research and interviews showing the exceptional way in which the best intra- and entrepreneurs are able to gain buy-in for their ideas, and how this skill can be learned.

Lefrandt is the CEO and cofounder of the Innovator’s DNA, a consultancy that enables organizations to build a culture of innovation. He works with a range of clients on innovation strategy, capability and training, including AT&T, Johnson & Johnson, United Technologies, Coca-Cola and Caterpillar.

This breakfast event, which is free to members and their guests, takes place at 7.30am on Tuesday, 5th November in Room B132, Trinity Business School, Trinity College Dublin. 

Members must log in to avail of free entry. Please contact support@mbaassociation.ie in case of difficulties. 

Event booking details:

Cost to attend: €20.00 (0 Available)