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“Where to Play”: Discovering your most valuable market opportunities Date of Event: 06/06/2018

“Where to Play”: Discovering your most valuable market opportunities

The MBA Association of Ireland is delighted to welcome Marc Gruber, world-leading researcher in the field of innovation, to Dublin on 6 June 2018 to speak on how business leaders can quickly identify, evaluate and focus on the opportunities that offer the most value for their business.

Entrepreneurs, innovators and business leaders are trained to act fast to make their ideas a success. However, they often fail to ensure they are running in the right direction, either jumping straight into the most obvious opportunity or pursuing too many opportunities.

Based on years of rigorous research and hundreds of case studies, Marc, co-author of Where to Play, has identified a practical framework called the Market Opportunity Navigator, consisting of three core elements - Market opportunity set, Attractiveness map and Agile Focus Strategy. The result is a very accessible and highly practical guide for business leaders seeking a leading-edge market strategy.  

About Marc Gruber

Marc is currently Vice President for Innovation at the Swiss Federal Institute at Lausanne where he heads the chair of Entrepreneurship & Technology Commercialisation. He is also Deputy Editor of The Academy of Management Journal, the no 1. empirical research journal in management. He was ranked as the no. 1 researcher in entrepreneurship from 2005-2015. 

This breakfast event takes place in the offices of Mason Hayes & Curran, Barrow St, Dublin 4 on Wednesday, 6 June 2018 at 7.30 for 8.00am.


Our thanks to Mason Hayes & Curran for hosting this event.

Event booking details:

Cost to attend: €20.00 (8 Available)