Event details:

Date: Tuesday 18th October
Venue: The Granville Hotel, The Quay, Waterford
Time: 6.30 p.m. Registration Tea/coffee sandwiches
Presentation: 7.00-8.00pm with Q&A

Typically, profitable businesses may leak between one third and two thirds of their potential profits. Customer profitability analysis is a technique that helps in the understanding of where,why and how potential profits are earned and leaked within a business and in distinguishing between customers that add to net profit and those that erode it.

The session will focus on:
• The importance of understanding the structure of profits.
• Why gross margin as a measure is often not enough.
• How the cost to serve can differ by customer.
• Segmenting customers based on a combination of strategy and profitability.
• How customer profitability analysis fits with strategy.

About the speaker, Leonard Brown
The session will be presented by Leonard Brown, FCMA, MSc in Business Improvement, whois a business improvement facilitator working with businesses to raise their awareness of the opportunity to improve profits using customer profitability analysis techniques. He has extensive experience in finance, operational and general management roles together with leading, managing and facilitating change in different business environments. He has presented workshops on customer profitability analysis at recent CIMA conferences in London and Belfast.

This event offers an opportunity for our membership to network and meet the committee.

R.S.V.P. The event is free to MBAAI members and their guest but you must book. Please email christine@mbaassociation.ie to make your booking. Please also note that this event may help certain members towards their annual CPD obligations.