Newsflash: if you want to be really great in business, you have to be AUTHENTIC. So say Rob Goffee and Gareth Jones, ranked amongst the world's top thought leaders, co-authors of business bestseller "Why Should Anyone be Led by You, and headline speakers at the MBA Association of Ireland's 2006 annual conference, held in partnership with Enterprise Ireland. Here they share the highlights from that event, and the wisdom of three decades of experience as leaders and advisors to entrepreneurs and organizations....
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