Consumer activity on aocial networks such as Facebook, YouTube and Twitter has dramatically increased in the last two years, but ar they a fad or a fixture of future business? MarkCahill will cover some of the numbers and statistics involved to give some magnitude to the topic. Mark will cover how social media have changed how businesses interact and communicate with consumers. He will present some case studies on how businesses have benefited
Title : The impact of Social Media and Online Social Networks on Business
Venue: Cairns Business School NUIG.
Date : Thursday 20th January Time: 6.30pm.
About the Guest Speaker: Mark Cahill
Mark Cahill has over 13 years experience with blue-chip corporations such as such as Dell, Airtricity, Trinity Biotech and Johnson & Johnson in a variety of Technical/IT and Project Management roles. In recent years he has also worked with SMEs and entrepreneurs. He completed his masters degree in business administration (MBA) in 2008, and his thesis "To what extent have Online Social Networks changed Business to Consumer Marketing". His thesis looks at how online social networks and Web 2.0 have changed the marketing landscape and it proposes a model for an integrated offline and online marketing strategy. He holds a Bachelors degree in Computer Engineering and has a passion for technology and how it can benefit business.
Mark is one of the founding organisers and speakers at Bizcamp Limerick. He is also an experienced trainer having delivered internal training courses while working at Dell. Mark was recently featured in Business Plus, one of Ireland's leading directories of entrepreneurs.